CALIFORNIA, U.S. - Facebook’s latest feature allows businesses to post job openings on its platform and much like the option available on LinkedIn, users will be able to apply for open positions directly from the platform.
The introduction of this feature has proved previous speculations that Facebook is looking at tapping its vast user base to take on LinkedIn and utilize the professional network’s popular feature - to become a job provider/enabler.
This new feature was first reported in November of last year, when the beta version was being tested by Facebook.
Now, job openings will be given a dedicated page on the Facebook platform, with accounts of businesses to differentiate them from the Careers page.
The feature that has now been formally rolled out will allow Business Pages on Facebook to post open job positions on the News Feed via status updates. These openings will then be hosted on a Jobs tab in the company's page.
As soon as the user sees a job opening which interests them, with just one click on the ‘Apply Now’ button, they will be able to send an application to the company through Facebook Messenger.
Facebook is hoping businesses and the applicants will then continue with the hiring process through Messenger: Posting follow-up questions, setting appointments etc via their app itself.
To make things easier for applicants, Facebook will automatically fill-in certain details from the user's data on its platform, including the user's name, location, and profile picture, to speed up the process.
In addition, there shall also be a text box for approximately 1,000 characters wherein applicants will be able to make their case. The application shall list the user's experience and education, pulled from the user's Facebook profile, with an option to edit.
Moreover, this entire process of posting job openings on Facebook and hiring is free for companies, with no limit on how many listings can be updated online.
This new feature is aimed at helping small and medium-sized businesses which usually struggle to find employees, especially part-time ones, which is an issue LinkedIn has failed to resolve.
Andrew Bosworth, Facebook VP of advertising and Pages has said that businesses were already using their Pages to post job openings. But with the new feature, it will be much easier for job seekers to find the listings and apply for them.
Facebook has a massive user base of 1.86 billion users which it is trying to capitalize on. LinkedIn, in comparison, has only 467 million users.